About Pacific
One brand. One model. One promise — Breathing Life into COMFORT.
A 40-Year Success Journey
Pacific is the wall-mounted split AC brand of Crescent Industries (Pvt) Ltd — the newest member of the CC Group, which has served Pakistan's HVACR industry for 40 years. Manufactured by Hisense International Singapore Holdings Pte. Ltd, every Pacific unit brings world-class engineering to Pakistani homes.
While others multiply their model line-ups, we asked a different question: what if there was only one model — built with a Real T3 GMCC Toshiba compressor, golden fins, anti-corrosive coating, and rated to operate at 61°C — so choosing an AC became simple again?
And because a machine is only as good as the people behind it, we don't just sell — we connect. Our after-sales care is designed to turn every first purchase into a lifelong relationship.
Three Companies. One Legacy.
At the head stands the CC Group — four decades in the HVACR industry — with three companies under its umbrella.
CC Group
The head of the family — serving Pakistan's HVACR industry since 1986.
Crescent Corporation
Where it all began in 1986 — representing top international brands of the HVACR industry and building four decades of credibility and goodwill in the market.
Smart Climate Solutions
Established 2016 — serving the HVAC market with complete chilled-water and VRF solutions as the exclusive national partner of Carrier and Hisense.
Crescent Industries
Incorporated 2026 for residential and light-commercial split ACs — the home of the Pacific brand and its one-model promise.
Vision, Mission & Values
The principles that guide everything we do — from the factory floor to your living room.
Our Vision
To lead in innovative, energy-efficient cooling — enhancing comfort in every Pakistani home and workplace.
Our Mission
Comfort, sustainability and satisfaction — honest quality with no compromise.
Our Values
Integrity, innovation, quality and customer focus guide every unit and every service call.
A 40-Year Success Journey of Crescent Corporation Group
Every decade has a landmark — from 1986 to today.
Crescent Corporation is founded — bringing top international brands of the HVACR industry to Pakistan.
A decade of performance builds lasting credibility and goodwill in the market, through collaboration with the world's leading international brands.
The product range expands into the application industry, deepening the group's engineering expertise across sectors.
Smart Climate Solutions (Pvt) Ltd is established to serve the HVAC market with complete chilled-water and VRF solutions.
Pakistan's first-ever Hisense VRF commercial/central air-conditioning showroom opens — turning designer homes into elegant, luxurious comfort.
Crescent Industries (Pvt) Ltd is incorporated for residential and light-commercial split ACs — and launches Pacific: one model, one promise.
Warehouse & Inventory Management
Our state-of-the-art warehouse infrastructure ensures seamless supply-chain management and quick service delivery across Pakistan. A well-organized, fully stocked warehouse means Pacific units — and their parts — are always available when you need them.
Because Pacific is one standard model, every part is always in stock: faster installs, faster service, no waiting for imported components.
Visit Our Experience Center
Step into comfort at our showroom — Pakistan's first Hisense VRF commercial and central air-conditioning experience center at 425 MB, DHA Phase 6, Lahore. See the technology behind Pacific up close before you buy.
Our team will size the right capacity for your room, explain the Real T3 difference, and set up installation — all in one visit.
Relationships That Outlast the Machine
We measure success not by units sold, but by customers who come back — for their next room, their next home, their next recommendation to a friend. That's why every Pacific comes with responsive after-sales support from our offices in Lahore, Islamabad and Karachi.